Sales coaching provides a forum where representatives can practice new behaviours and improve their skill sets. It helps reinforce a culture of learning and improvement. Coaching isn't just effective for the individual. It can help pinpoint growth opportunities for the entire sales organization. Sales coaching helps reps improve performance through feedback, practice, and repetition. It allows sales managers to improve sales processes and training techniques and pinpoint progress and areas of improvement for their teams.

In this course, you will learn about being a coach, coaching behaviours, processes and techniques, authentic leadership, best practices, competition, data-centric approach, maintenance strategy, sales methodologies and processes. We will also discuss common mistakes and success metrics.

Workshop Objectives -

• Understand coaching

• Identify the difference between coaching and training

• Monitor data

• Practice coaching activities

• Affect company culture

A webinar is a live online video conference or an interactive presentation, with participants getting information, asking questions, and discussing a topic in real-time. Almost every industry uses webinars as an easy way to reach people with valuable content. An engaging webinar needs to have a script that's powerful and interesting. You can use a lot of facts and stats, but the tone should appeal to your target audience. It can be a challenging task to keep an audience engaged for more than 30 minutes.

In this course, you will learn about the purposes of a webinar, success criteria, formats, marketing and social media drive-up registration, preparations, presentation, interaction with your audience, mistakes and post-event activities.

Workshop Objectives -

• Define webinars and their purpose

• Choose the best formats

• Prepare for webinars

• Avoid common mistakes

• Understand how to interact with the target audience

• Follow up successfully

Event management is the process of creating and maintaining an event. This process spans from the very beginning of planning all the way to post-event strategizing. At the start, an event manager makes planning decisions, such as the event's time, location, and theme. It can be the application of project management to create and develop small and large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. The quality of your corporate events can either boost or damage a business's reputation and client base. Staging events, whether small get-togethers with sponsors or employees or thousand-person launch events, allow a company to promote its brand and make new relationships.

In this course, you will learn about the types of events, brainstorming to finalize creative starters, the purpose framework of an event, types of entertainment, educational components, supporting resources, the planning phase, administrative tasks, getting organized, the day of the event and post-event activities.

Workshop Objectives -

• Understand the different types of events

• Understand the planning process

• Know how to organize your event

• Understand how to manage and organize your staff effectively

• Know how to tie up loose ends after the event

Some critical business opportunities depend on at least one in-person sales meeting to strengthen relationships with prospects and customers, enhance brand credibility, and enable reps to communicate key value propositions more effectively. In-person selling tactics also help cut through the static and make brands stand out against the competition.

In this course, you will learn about the fundamentals of in-person sales and various mediums such as calls, retails, video calls and face-to-face meetings. We will also discuss in-depth sales funnel, preparation, presentation, engaging with the buyer, commitment and closing the sale. We will also touch upon Loyalty and the expansion of opportunities through brand awareness and lead generation.

Workshop Objectives -

• Understand in-person sales

• Explain the sales funnel

• Explore sales techniques

• Develop loyalty

• Identify ways to build customer base

Internet marketing promotes a company and its products or services through online tools that generate leads, drive traffic, and boost sales. Also called online marketing or digital marketing, internet marketing relies on digital channels to distribute promotional messages. It helps you drive more qualified traffic. You reach more leads that are interested in your business. The ability to target specific leads enables you to drive traffic that takes an interest in your company. You can target leads specifically by different characteristics.

In this course, you will learn about SWOT analysis & research, real-time marketing, brand management, social media, SEO fundamentals, capturing leads and characteristics of a campaign.

Workshop Objectives -

• Know how to conduct market research

• Develop a workable internet marketing campaign

• Recognize your target market

• Understand your brand

• Grasp SEO and website characteristics

• Find and capture leads

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that value customers, clients, partners, and society. Marketing includes advertising, selling, and providing products to consumers or other businesses. The key purpose of marketing is to get people interested in the products or services of a company. It is achieved through market analysis, research and contemplating the interest of a business's ideal customers and attracting them through messaging, which would be educational and helpful to a business's target group.

In this course, you will learn the difference between marketing and selling, understanding customers' needs and defining products and services. We will also discuss common marketing types, the marketing mix, communications, goals and funnels, best practices and avoiding mistakes.

Workshop Objectives -

• Define your market.

• Know the different types of marketing and ways to use them.

• Learn effective ways of communicating with the customer.

• Know how to set marketing goals and strategies.

• Recognize common marketing mistakes and know how to avoid them.

• Define your market.

• Know the different types of marketing and ways to use them.

• Learn effective ways of communicating with the customer.

• Know how to set marketing goals and strategies.

• Recognize common marketing mistakes and know how to avoid them.

"Media relations" is the relationship that a company or organization develops with journalists, whereas "public relations" extend that relationship beyond the media to the general public. Public relations has become a significant and influential industry, particularly in recent decades. Professionals mainly work through the media to spread information, persuasion and opinions to the public on behalf of their clients, with publicity being the principal goal.

In this course, you will learn about networking for success, the Meet and Greet, 4 levels of conversation, dressing for success, writing styles and persuasion, setting goals, media relations, Issues and crisis communication planning, the PR toolkit and social media and employee communication.

Workshop Objectives -

• Network for success

• Manage “Meet and Great” opportunities

• Dress for success

• Write effectively

• Set goals

• Manage media relations

• Plan issue and crisis communication

• Use social media

• Deliver effective employee communication

As a high-impact sales manager, you want your salespeople to be motivated about the sales goal, to work toward the plan, and to go the extra mile to reach beyond their targets. You also want them to be encouraged about their overall performance on an ongoing basis. It's one of the most critical components of sustained sales success. You can only influence your team's sales performance in two dimensions: Their skill set (what they can do) and their motivation (how repeatedly or passionately they do it).

In this course, you will learn about creating a motivational environment, communicating to motivate, training teams, emulating best practices, providing tools and methodologies, researching what motivates your team, personality types and Needs frameworks, tailored reward and incentives and recognizing achievements.

Workshop Objectives -

• Discuss how to create a motivational environment

• Understand the importance of communication and training in motivating sales teams

• Determine steps your organization can take to motivate sales team members

• Understand the benefits of tailoring motivation to individual employees

• Apply the principles of fostering a motivational environment to your own organization